Episode 145 - Hiring Execs Who Can Ride the Ramp Begins With Your Attitude

If you want to Ride the Ramp, you must hire superb functional executives. Hold on, though. What makes you think you’re ready to do this? In this episode, I explore two hidden attitudes that make it hard for founders to find above-average talent. Hint: it’s not your salary frugality that is the biggest barrier. Have a listen!</p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:10:22

Episode 144 - A One-Page Plan To Launch

You do not need a 85-page defensive Powerpoint plan. But you do need a plan. And one-page is more than enough to keep your business disciplined in the early Phases. This episode makes the case and explains one key data source you need to have to make even a 1-page plan useful. </p><br /></p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:08:39

Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr. Squatch

Many founders worry about diluting the quality of their product in order to scale. Understood. Yet, diluting the ‘quality’ of your audience is essential. Snobby brands do not scale. Listen in as I explain why.</p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:07:40

Episode 142 - Planning Your ACV Build

 I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on your end with your SPINS or NIelsen IQ retainer. </p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:08:16

Episode 141 - Founder Archetypes - The Missionary Founder

How do mission-driven founders get in their own way? It’s not that hard, depending on how ideological your company’s foundations. The most fundamental issue with missionary zeal, when you do not channel it professionally into scaling a disciplined brand is this - you become overly anchored in the end goal and don’t take the journey seriously. </p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:07:27

Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan

It’s time for a contrarian view. Most founders in CPG should not be focused on rapid growth. It is far easier to create a stable, satisfying seven-figure CPG business if you let go of a need to scale (and grow fast to get there). In this episode, Sarah and I explore the key financial math that forces your hand as a founder. Do you really want to pursue rapid growth? </p>E-mail Sarah at : hello@thegoodfoodcfo.com <br />Website: thegoodfoodcfo.com<br />Instagram: @thegoodfoodcfo YouTube: @thegoodfoodcfo<br />LinkedIn: @Sarah Delevan</p><br /></p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:21:27

Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias

It’s not uncommon for brands to scale mostly as B2B enterprises with minimal emphasis on sophisticated consumer marketing. When product design carries you that far, it can be easy to overlook the marketing department. Then, when you turn to ask them for acceleration, you realize you do not have the right team at all. Or, even worse, you don’t even believe. For the founders who delay and doubt the power of marketing, please have a listen. </p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:05:57

Episode 138 - Knowing When To Shut Down

I never urge anyone to become an entrepreneur. Ever. That’s because I am one. Sometimes, continuing the business could endanger more than your finances. In this episode, I give you five clear signals that, when combined, make it clear you should wind down. Remember, you can always try again later in your life. Always. </p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:13:07

Episode 137 - How I Built This

Believe it or not, I used the same fieldwork techniques to build my own B2B brand that I urge you to deploy in my book. In this episode, I explain how I used a flywheel of goodwill connecting tradeshows to LinkedIn to build my business. Fans are critical oxygen for any entrepreneur.</p><br /></p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:10:34

Episode 136 - Updated Edition of Ramping Your Brand!

 In ten days, the updated and expanded edition of<b> Ramping Your Brand </b>goes live in all formats. In this episode, I go over what has changed and why you should grab a copy even if you have the 1st edition. </p>Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC <a href="http://www.premiumgrowthsolutions.com/">www.premiumgrowthsolutions.com</a></p> Please send feedback on this or other episodes to: <a href="mailto:admin@premiumgrowthsolutions.com">admin@premiumgrowthsolutions.com</a></p>

00:08:54