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The Insighter's Club Podcast
The Insighter's Club Podcast

The Insighter's Club Podcast

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?<br /><br />These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. <br /><br />Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.<br /><br />Follow us on Apple or Spotify, and subscribe to our <a href="https://www.stravito.com/the-insighters-club" target="_blank" rel="noreferrer noopener">Insighter’s Club newsletter</a> for valuable and exclusive insights content from us at Stravito.<br /><br />Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

Available Episodes 10

Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.

In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful)  tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI. 

We also discuss:
  • How brands boost their ROI by 24% using just two seconds of sound.
  • Why your audience hears your brand before they ever see it.
  • The $150,000 mistake brands make with social media audio.
  • How to make your audience feel something in under three seconds.

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How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.

In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry. 

We also discuss:
  • The importance of tailoring communication for different stakeholder types.
  • Why delivery is just the beginning of the insight lifecycle.
  • What a healthy, high-impact insights culture looks like + how to start building one.

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People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.

In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.

We also cover:
  • The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).
  • Why shrinking attention spans demand new formats for insight delivery.
  • Practical strategies to make insights consumable, shareable, and impossible to ignore.
Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?

In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.

We explore:
  • The biggest challenges in traditional research and how AI addresses them.
  • How AI can screen participants, detect fraud, and improve qualitative depth.
  • The shift from large, static reports to concise, high-impact insights.
  • How outlier perspectives can unlock unexpected breakthroughs.
  • The future of insight professionals in an AI-driven world.
Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

Insights are only as powerful as the action they inspire. 

In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.

We also discuss:
  • The evergreen challenge of silo syndrome. 
  • How great storytelling makes data impossible to ignore.
  • Why research on its own isn’t enough.

Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.

In this episode, Christina Marinucci, VP of Global Growth and Omnichannel Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.

We also explore:
  • The risks of siloed insights and how to create a cohesive strategy.
  • Why category-first thinking unlocks growth for brands and retailers alike.
  • How diverse career experiences can help you become a stronger, more adaptive insights leader.

The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing.  

In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.

We also discuss:
  • Why consumers struggle to predict their own behavior.
  • The STEEP framework.
  • How AI adoption hinges more on public acceptance than tech capabilities.

Welcome to the Insighter’s Club.

In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.

Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.

In this special episode, Thor is joined by Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.

Listen to the end for an exciting announcement about what the podcast has in-store for 2025.

It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage?

In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.

We also discuss: 
  • Maryellen’s approach to insights, based on a multi-layered analysis.
  • The importance of clear and attractive visualization of insights to compel diverse audiences.
  • Why insights professionals need to resist the urge to soften findings—and present the full story instead.